January

January Food & Drink Calendar

Use this calendar to plan social media content around key food and drink
moments throughout January. Update, remove or duplicate events as needed.

Month-long campaigns

Dry January

Focus on alcohol-free options, low- and no-alcohol drinks, and healthier
social occasions. Ideal for promoting soft drinks, mocktails and mindful
drinking.

Content ideas

• Mocktail recipes and “how to” reels.
• Staff favourites: top alcohol-free choices.
• “Before & after” menu swaps to lower ABV.

Suggested hashtags:
#DryJanuary #MindfulDrinking #SoberCurious

Veganuary

Spotlight plant-based dishes, vegan swaps and flexitarian menus. Great
opportunity to showcase dairy-free, meat-free and “accidentally vegan”
products.

Content ideas

• Vegan dish of the day or weekly special.
• Supplier spotlights on plant-based ranges.
• “Try it vegan” challenges for popular dishes.

Suggested hashtags:
#Veganuary #PlantBased #VeganFood

Key dates

1 January

New Year’s Day – Fresh Starts & Comfort Food

Lean into “new year, new menu” themes plus cosy, comforting dishes for
customers easing into January.

Content ideas

• Comfort food heroes for cold-weather menus.
• Lighter twists on favourites (reduced fat, calories or portion size).
• “New year, same flavour” posts for indulgent staples.

Suggested hashtags:
#NewYearsDay #NewYearMenu #ComfortFood

25 January

Burns Night

Celebrate Scottish food and drink: haggis, neeps and tatties, oatcakes,
whisky and hearty winter dishes.

Content ideas

• Burns Night set menu or specials board.
• Scottish supplier stories and provenance posts.
• Whisky pairing suggestions for mains and desserts.

Suggested hashtags:
#BurnsNight #ScottishFood #Whisky